In order to evolve our clients marketing strategy from segment-based to a contextual omnichannel marketing strategy, it was essential to leverage real-time signals of intent from this data at the moment when customers choose to interact with the brand. In addition, marketers must also view the customer journey beyond exposure to marketing content or offers and utilize data to improve experiences with sales, service, and all commerce touchpoints.

Developed as a white-label product, TagX makes for a more immersive experience, acts as a virtual sales assistant, is discreet, and can be discovered only upon users’ interest. Working as an integrated system, QR scanner, marketing tool, digital publishing platform, and e-commerce platform, retailers now have the power to track the user journey and their impressions based on product interaction, in a variety of retail settings and beyond.