PlanX - Creative Strategy
PlanX views creative strategy as an outline or blueprint that is prepared before the development and launch of a new project or campaign. It not only outlines what the components of the business objectives are, but is focused on the user journey and how it should be conveyed.
PlanX takes a 360 approach by connecting the dots between our clients' goals and how best to position them in the market space, perhaps even help develop a relationship with complimentary merchants. Our approach is to view the customer journey beyond exposure to marketing content and help our clients create an immersive experience all while utilizing data to improve experiences with sales, service, and incentify all commerce touchpoints. Developing a creative strategy is the best way to ensure that the intention and that results stay in line with a larger tactical plan.